The pandemic, not surprisingly, was a boon for the meal-kit industry, which saw 101 percent average growth from July 2019 to July 2020. “A lot of the challenges the business had pre-IPO and during the IPO,” she says, “were challenges that, that brand recognition, presented an opportunity.” Kozlowski, who previously held executive positions at Etsy and Alibaba, says she took the reins in part because of the 9-year-old company’s high level of brand recognition. She came on as president and CEO of Blue Apron in 2019 to help the once-lauded meal-kit purveyor return to growth after its stock price had plummeted to roughly one-tenth of what it had been at the company’s nearly $2 billion IPO evaluation. Affinity for the Blue Apron brand is the foundation on which we are building and launching our new products and operating efficiency initiatives, resulting in this runway of consistent improvement.”įurther progress is still required, however, as the company-even with a stronger foundation, improved efficiency and a fewer but better customers than it one had-begins lapping a heavy influx of demand that came with the pandemic last year and still seeks a profit.Linda Findley Kozlowski likes a challenge. “We continue to leverage our strong brand equity and the unique ingredients and flavors we offer to retain and attract high-quality customers. “Looking at Blue Apron today compared to April 2019, many things about our business and our operational practices have evolved,” she said, according to a Sentieo transcript. Blue Apron Holdings CEO Linda Findley Kozlowski took time during a presentation for investors and analysts of the progress made in the two years since arriving at the pioneering but long scuffling meal-kit pioneer Blue Apron Holdings.
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